Steve Lesnard on Digital Marketing

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Steve Lesnard is a prolific brand consultant who has taken the world of marketing and entrepreneurship by storm. He is well known for various high-profile brand campaigns that have led to the launch of iconic products in the global market. He has previously worked in the sports world as a brand influencer, and this invigorated his desire to help other brands get noticed. Recently, through his Medium account, he offered valuable insights into the art of products marketing the current dispensation of the digital era.

Steve Lesnard notes that with the rise of social mediums, product marketing has never been the same. He says as much as these digital products have been made to help improve efficiency, they can turn out to be counterproductive if not properly leveraged. Notably, most brands that end up succeeding in their marketing have always put the needs and aspirations of their consumers in their strategy. Steve Lesnard reiterates on the need for a brand to clearly spell out the benefits of a product during the launch and introduction in terms of how best it will add value to the lives of consumers.

In his bid to help startups in their marketing strategy, Steve Lesnard offers two basic principles that will help them market their new product. The most important principle, he notes, is the fact that they need to keep it simple and memorable. In short, they ought to get their storyline in order by outlining what is new, unique and better about the product.

Once you are crystal clear about your product’s storyline, the next step would be to bring it to life and make the whole experience real. Make the consumer feel that they are getting the best there is. This should be as practical as possible, and this can even be illustrated using videos and such tools.

American Addiction Centers: Be Someone That Inspires Others

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When someone is an addict of any kind, they might not think very highly of themselves. They probably don’t think they can offer much to other people out there. That is where they are wrong.

They can offer a lot to people out there. It is all about how much they are willing to share with others and what they are willing to talk about when they are in front of a group.

Everyone is filled with experiences, both good and bad. They can learn from both of those experiences. It is why the AAC (American Addiction Centers) is so big on making sure they hire people in recovery to work at their treatment centers.

After all, they are going to give the best advice on how to properly handle the disease. It is a disease, and it is not a choice. That needs to be made clear to the public out there. Too often, addicts have gotten a bad rap from the public.

They are seen as their own worst enemy. Now, not every addict is the same. They are different. Everyone is going through something that isn’t always easy to see. However, if people were willing to put themselves in their shoes, the world would be a much better place.

For example, there is the issue of AUD (alcohol use disorder), which is really causing a lot of problems for people out there. They have lost total and complete control over their drinking. They have become clinically obsessive over it. Instead of people trying to help them through it or try to understand why they are doing the things they are doing, they are quick to judge them and throw them under the boss. Read more: American Addiction Centers | Crunchbase and American Addiction Centers Offers Insight Stages Alcohol | AliveNewsPaper

First and foremost, it is never a good idea to point your finger at someone because no one is perfect. Everyone has been through something in their life. The AAC understands this. They have an open door policy with any addict that is truly invested in a long and fruitful life. However, they need to make that call. The AAC can’t make that call for them.

When they commit to helping themselves, the AAC is there to give them all they need to recover and get on the right path for the present and the future. They try not to spend too much time focusing on the past, except to point out what went wrong previously for them.

They can be an inspiration to other addicts out there, and they can stand proud. They can show the world they don’t have to be labeled an addict for the rest of their life. They can be a husband, a wife, a daughter, a friend, and so much more.

Follow AAC on Twitter and Like them on Facebook

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Positive Reviews for Talkspace Therapy App

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Many people have been discussing the pros of the new online therapy app, Talkspace. Talkspace has served over 300,000 people, and many of them have left their feedback on the ways in which the service has helped them. The two main things that people like about Talkspace is the cost and the convenience of the app. There are three monthly pricing plans, and they all offer unlimited texting and one live session per month. They are all much cheaper than some traditional therapy appointments that can cost over $100 per session.

The thing that people love the most is the app itself. Oren Frank’s main goal was to make an app that was user friendly and took the stress out of the process. As mental health issues can be challenging enough, Talkspace makes being able to talk to a therapist as easy as possible. After a brief but comprehensive sign up service, the user is matched with one of Talkspace’ thousands of fully qualified and licensed therapists. They have thousands of hours of experience in a wide range of mental health problems. They can help with anxiety, depression, grief, PTSD and many other mental health problems. Customers can find a match that works for them. Read more Talkspace reviews at

Users also liked the fact that they could remain anonymous if they wanted to. There is a false stigma that asking for help is a sign of weakness, and users liked the way their information was guaranteed to be confidential. Therapists can be contacted any time and from anywhere that the users can access a computer or a phone. Therapists can be contacted through messages, emails, or directly through the app. Users found that their messages were replied to within a few hours.

Overall, Talkspace users have found a service that is both affordable and easy to use.


Gustavo Martinez, the Advertising, and Marketing Consultancy Guru

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The world has experienced a change in almost every industry through technology. The individuals that keep the pace in these changes succeed significantly in their professions. Marketing and advertising is an industry that has undergone such changes. The modern marketing techniques require a high level of expertise to execute because of the advanced methods applied in the process. Gustavo Martinez is one of the big names in the advertising and marketing industry with expertise spanning to three and a half decades. His production of iconic ad campaigns experience is out of this world. Besides, his work has significantly changed the pop and general global cultures worldwide.

Since Gustavo Martinez started his career at Price Waterhouse Coopers and Henkel, the sky has remained the limit for the marketing guru. He went ahead to work as the Chief Executive Officer of J. Walter Thompson Worldwide before terminating his employment career as president for Olgilvy & Mather and McCann World Group. Since then, the talented advertiser provides consultancy services in the industry. He once pointed out that the new career gives him room to serve the industry better because he is capable of handling individual clients directly at his own pace. Besides, the results are always positive because he provides customized attention to the task.

According to Gustavo Martinez, Marketing and advertising involves arts and therefore becomes different from other careers. In that connection, everyone in the industry has a unique approach on the same hence the results. Martinez has handled different clients over the years with various ideas as a consultant. However, his unique approach to the industry through operating and creating new ideas puts him ahead of the pack.

For best delivery in the industry, Gustavo Martinez cooperates with UV Business Acceleration to help new businesses. He assists them in becoming professionals in the marketing industry within a short time after joining the industry. Martinez points out that the lack of necessary marketing skills is one of the primary causes of the failure of approximately 90% of the new businesses globally. His acceleration strategy revolves around helping his clients understand the benefits of technology design, market analytics, and functionality.

Gustavo Martinez admits that the era of trial and error in the industry is over and the new players must seek a professional approach to the industry due to the high level of competition in the industry. To avoid this approach, he utilizes Massive Data Heights in collecting data from the internet that contains review and insights from customers. The dynamic change in technology has made the Internet of Things dominate in every industry, including advertising and marketing. He advises the players in the industry to develop a culture of updating themselves to remain successful.


Follow Gustavo Martinez on twitter.

Genucel helps to rejuvenate skin

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These days, American millennials are more inclined to seek out products that are meant for their well-being and openness from the companies selling them. What they value is noticed by the right companies and have influence over what they purchase in addition to what is relevant to them. Genucel, which exists under the Chamonix label, checks the right boxes when it comes to businesses that millennials are interested in.

As a company that sells anti-aging products, Genucel prides itself in presenting millennials with skincare routines that help to maintain their youth while they are young. It is, with the same understanding, the reason for the importance of children applying sunscreen.

The company provides natural skin products that contain natural ingredients and are open to consumers about everything that goes into the creation and purchasing their products. One example of this would be the Genucel Plant Stem Cell Therapy which focuses on strengthening the skin around the eyes.

The Malus Domestica plant, identified as Swiss apple trees known to help skin appear younger, is one of the things that can be found in stem cell therapy. Another thing is something known as Eyeseryl which is used to decrease puffy skin around the eyes.

In addition to the ingredients mentioned before, Genucel by Chamonix contains other natural means of providing people with youthful skin.

Algae Extract has been used for centuries to clear the skin using antioxidants that are useful to combat aging before it’s meant to naturally happen. Green Tea Leaf Extract is similar to the Algae Extract in its effects on aging and its inclusion of antioxidants. Hydrolyzed Marine Collagen is a protein tasked with making the skin appear younger. The Goji Berry Extract has antioxidants that revitalize the skin and maintain shine.

The plant stem cell therapy focuses on one section of the skin as the rest of the skincare products do and Genucel assures consumers that they will work as long as they’re used properly.  To see more about Genucel you can visit

Nina Vaca and Her Everlasting Legacy in Entrepreneurship

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Nina Vaca

Nina Vaca has significantly contributed to global business for over 20 years. With all of her experience, it’s logical that she should be able to do her job in her sleep. Some might even say that being one of the most influential entrepreneurs in the world, and the Chairwoman/CEO of a multi-national corporation would be the pinnacle of her business life, But that’s not how Vaca sees it.

Vaca is not famous for taking the easiest approach or sitting idly by while she rests on her past successes. Vaca’s path has been nothing short of inspiring for no other reason than because she manages various corporations and wants to always be living a life that is challenging her at every step.  By living life this way, she has continued to exceed the expectations others have set for her and continued to reach the consistently high expectations she’s set for herself.

According to Vaca, change is one of the very critical things in life. Vaca considers changing the world around her a responsibility that she is always striving for. After all, her platform is vast, so there is a better opportunity for her to make significant change in the world.

Vaca started her journey with just a simple Dell computer and $300. She knew her potential and ability to change her destiny. She had no experience in entrepreneurship or huge amounts of capital to establish a large company, but she built her business and started cold-calling corporations. She had been working most of her life and was instilled with an incredible work ethic by her parents, so she was confident that she could deliver. Her company, Pinnacle Group, started out slow but was soon well on its way to high successes, including being named the “Fastest-Growing Women-Owned Business” in 2018.

Vaca’s ability to focus on building an immensely successful company AND be a mother makes her success story even more incredible. She never settled for less than what she thought she could get and she was so highly determined to make a good story out of her struggles that it didn’t take long for her to do just that.

Nitin Khanna And His Phenomenal Success In Business

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 Nitin Khanna is a business leader who has set an amazing example for upcoming and current entrepreneurs. He has demonstrated how good influences throughout someone’s childhood and proper education can build a solid leader. Nitin Khanna was born in India and was raised around very successful people. His father was in the military and his uncles had businesses. He was able to gain insight about cement companies, and even part manufacturing factories. He grew up to travel to America and gain his undergraduate and master’s degree in Industrial engineering from Purdue. When he was in the midst of attaining his PhD for robotics he decided to go and put his knowledge to use.


He and his brother decided to come to together. They started a company named Saber Software in 1999. This software became really useful for governmental functions. It was especially popular in the presidential elections of 2000. The Help America Vote Act was passed and instructed all states to modernize their election materials and tools. The Bush vs Gore elections were filled with Saber Software users and this business was proven to be an extremely big success. Nitin Khanna has a niche for establishing cultures and finding ways to help people function properly with time and other clever resources. Ever since he took that leap with trust in himself to start Saber Software he is now a very busy man who is tight on his time. He invests into businesses that will produce meaningful products to society that contributes to societal growth and evolution. He does not believe in investing in idea projects because he feels that the quantity and return on investment to businesses that function for execution are a smarter investment. Nitin Khanna is also a father. He astonishingly finds time to spend with his four children while running a very successful business. Nitin Khanna’s business talents are most impressive. We can not wait to see what he develops next.

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Organo gold

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September 29th is not only the first day of a new school year, but it is also known as International Coffee Day. International Coffee Day is a holiday that celebrates the hard work and labor coffee makers endure in order to make the best coffee possible. Unless you are an insane lover of coffee, you probably didn’t hear about this holiday until recently. Organo Gold, a marketing company that promotes and sells Coffee and a variety of other products such as personal care items, teas, and nutraceuticals also promotes this day heavily by offering discounts, promotions, and local gatherings. But just because coffee is being sold out at stores, doesn’t mean you have to buy it. Here are three homemade coffee drinks you can make in the comfort of your own home. Read more at about Organo Gold.

Pumpkin Spice Coffee – No need to waste 5 dollars buying this drink from Starbucks, buy a pack of this at your local grocery store for an instant fix!


Cinnamon Mocha- Buy a pack of baking cocoa, then mix it with your favorite milk or cream, and add a dash of cinnamon.

Iced Orange Creamsicle Coffee- Gather the peels of oranges, add grounds, then place the orange peels at the bottom of the coffee filler.


Which coffee drink is your favorite? Which one are you willing to try out first? Tell us in the comment section below, and don’t forget to share us with others! Follow Organo Gold on


Fortress Investment Group real estate network merged with SoftBank’s tech interests

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Fortress Investment Group transformed global finance and asset management via expert financial analytics. The world-class, broad-based leader contains an integrative functionality, making it attractive for acquisition and assimilation. International conglomerate SoftBank snagged up the $40 billion dollar investor and financier in a $3.3 billion dollar deal in 2017. Founding principals Wes Edens, Peter Briger, and Randal Nardone retain certain levels of authority over day-to-day operations post-acquisition – as SoftBank holds equity and is bound as a board member.

SoftBank CEO Masayoshi Son described the portfolio company as a world-class investment platform and a potential boon to SoftBank’s 2.0 transformation strategy, a detailed program incorporating a diverse mix of Vision Fund capital injections. Through the purchase of Fortress Investment Group, the firm plans to accelerate growth. The team holds strong interests within infrastructure project planning, senior housing, and commercial real estate ventures. Sustainability has become paramount and every move going forward is going to more than likely reflect that objective, according to Masayoshi Son. More Business News at

Fortress Investment Group – the self-described assertive private equity and hedge fund manager – became the first non-banking financial entity to issue an initial public offering on the public markets. It also became the first equity firm to be delisted from the New York Stock Exchange as a result of intervention by SoftBank. Private equity is currently dominated by firms like Carlyle, Blackstone, and Kohlberg Kravis Roberts, all big brand names effectively competing for position.

With the acquisition of Fortress Investment Group, the telecommunications giant gains access to high profile real estate opportunities, expanding through partnerships with industry magnate firms like Maefield Development and L&L Holding Company. SoftBank wants to carve out future-proof retail spaces in New York’s Times Square, some of the world’s most famous and valuable properties. The cutting edge project roster is currently attracting the some of the largest tech companies. Read:

Sheldon Lavin Joins OSI

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In 2016 Sheldon Lavin, the chairman and CEO of OSI was honored with a Global Visionary Award from India’s Vision World Academy. Lavin has led his company to become a multimillion-dollar food processing operation with 65 locations in 17 countries throughout the world. Laving is the fifth visionary VWA has honored in as many years. Sheldon Lavin first entered the professional world by studying accounting and finance at the University of Illinois and Northwestern University and then earning his B.S. in Business from Roosevelt University.

Sheldon Lavin would then run his own financial consulting firm for the next 15 years before becoming involved with Otto & Sons (which would change its name to OSI Industries) in the early 70s. He officially joined it as an employee in 1975. From that point until 1990 he would aid OSI to add services in Brazil, Austria, Mexico, Hungary, Poland, Taiwan, and China. In the 2000’s it would start processing poultry for the first time. In its many years of existence, OSI has formed partnerships and agreements with many different resteraunts. Its biggest since the 1950s remains with the fast-food restaurant chain, McDonald’s.

OSI was first founded in 1909 by the German immigrant, Otto Kolschowsky. His small butcher shop expanded much over the next two decades and in 1928 he named his successful enterprise Otto & Sons. Otto’s two son first formed their partnerhip with McDonld’s in 1955. It would solidify that relationship in 1960’s by perfecting the liquid nitrogen quick freezing process. OSI takes pride in that it is continually adding to its top quality services and operations. Today its many facilities worldwide each specialize in things such as meat, poultry, fish, vegetables, and specialty-dough products.

In recent years, its biggest new projects have been in Europe and Asia. Sheldon Lavin has led OSI to support the Ronald McDonald House Charities since taking the leadership of the company.

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