Desiree Perez – the mind behind Tidal and the ranking on Billboard’s Power 100 list

Published / by soundproof

Desiree PerezAccording to an article from Billboard, Desiree Perez and Roc Nation have been credited on the top 100 Power List at #41 with Jay-Zs 4:44 Tour racking a huge profit, along with Beyonce’s tour. Roc Nation members J. Cole and Shakira added to the notoriety with their own sales from their respective albums. The article lists that Roc Nation will, in addition, be working with Brandon Silverstein S10 Entertainment & Media.

Now when it comes to Desiree Perez, she is one of the key members that make Roc Nation who it is as the Chief Operating Officer with an impressive resume and keen mind for negotiating and with counting numbers. She has worked with Jay-Z for over 20 years and has played a key role in some of the companys huge deals with the Beyonce Formation stadium and the Samsung deal with pop star Rihanna.

Perez does a lot of things for Roc Nation when it comes to negotiations, management, and the publishing side. For example, in publishing, she helps run the music platform Tidal. In fact, according to an article by HITS Daily Double, it lists the rise of the platform with millions of people who have signed up for it to download specific albums from Kanye West and Jay-Z.

Desiree Perez

Desiree Perez is the engine that runs Roc Nation and her husband named “OG” Juan Perez works for the company in their sports department as listed in the article. Tidal has a lot to live up to and tough competition all around with other platforms such as Apple Music and Spotify. Although, Tidal brings a unique experience to consumers with their own look and exclusive content in performances and more.

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