How Whitney Wolfe Started Popular Dating Apps

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Whitney Wolf is an American entrepreneur who was born on July 1, 1989. She is the co-founder of Tinder and also the originator of Bumble, a dating app. In 2014, Wolfe was selected by Business Insider as one of the under 30 influential women in the technology sector.

The Trial

Whitney Wolfe joined Hatch Labs, the IAC start-up that gave birth to Tinder when she was just 22. She met Sean Rad, who cofounded Tinder, at a dinner with close friends in Los Angeles. Rad was the head of a project in the initial stages; a customer-service start-up, Cardify which employed Wolfe. But when Cardify failed to succeed in the market, Wolfe was not slow to pursue other projects that could thrive. Among them was a dating app that allowed users to swipe through profiles of single people on Facebook quickly, and if they liked them, they would date. Visit deadline.com to know more about Whitney Wolfe


Whitney Wolfe on Employment

The company grew, and Wolf started to employ more experienced staff who had the skills in addition to training her young team which never existed before. She was not sure what to do regarding their pay. She was torn between increasing the salaries of her early team and those of experienced women, and men in some cases.

Whitney Wolf was frank to notice that throughout her career that offices had majority female or majority male, and men had an easy time to advocate for higher beginning salary or pay bumps as time went by, while that was not the case with women. Whitney Wolfe expresses that women rarely fight for a higher salary because they feel guilty. She continues to affirm that whenever men ask for higher salaries, they feel entitled. Thus, she has always had the urge to encourage women to go after the money which they qualify.

Through the app she started, Bumble, women, can now get a platform where they can meet their matches and engage freely. The location-based application facilitates communication, whereby in heterosexual matches, just females can make the initial contact with the male match of their choice. After making significant steps in life and technology, Whitney Wolfe is undoubtedly one of the youngest and richest women in America.

Learn more: https://www.forbes.com/sites/clareoconnor/2017/11/14/billion-dollar-bumble-how-whitney-wolfe-herd-built-americas-fastest-growing-dating-app/