Interview with Gustavo Martinez Marketing and Advertising Consultant

Published / by soundproof

Gustavo Martinez is a well-known name in the marketing industry. He is an entrepreneur as well as a consultant who has worked in the advertising and marketing industry for more than 35 years. Martinez has held top titles in some of the world’s leading marketing and advertising firms.

He has served as the CEO of J. Walter Thompson WW, Regional President of Ogilvy, president of McCann Worldgroup and the Mather before his career rise, Martinez worked as a consultant for consulting firms such as Henkel and Price Waterhouse.

During his tenure, Martinez lead his team into creating some of the most popular ads in history. He is a sought after consultant. A lot of marketing and advertising professionals seek for his marketing counsel and views.

Gustavo Martinez observes a daily program. He wakes up at 7:00 Am, shares breakfast with his family, checking the mails, goes through business-related news before heading to the office at around 9 a.m. he works to about 7 and 9 p.m. this has led to people referring him as a workaholic.

Martinez acknowledges that he’s not always the man behind creative ideas. He gives credit to his marketing and creative teams. Their diversity and experience help them to put up some of the most fabulous ideas. To keep them motivated, he identifies their ability and talents and assigns them projects in which they are the most likely to be productive. Read more: Gustavo Martinez | Wikipedia  and Gustavo Martinez | Crunchbase

Generosity is one of the things that he would recommend to other entrepreneurs. He terms it as a very integral part of being a successful entrepreneur and leading an excellent business. Deliver what you promise to your clients and also take time to listen and be involved in other people’s ideas. Be open and welcoming to diverse views. This will help you grow.

If he could go back in time, he would advise his younger self to slow down and be more patient. Instead of spending time rushing from one idea to the other and doing everything by himself, he would take time to learn from different skilled and experienced people. These traits may boost a business’ growth.

Martinez values charity. His advice on charitable giving is directed to people who give charity and attach their names on the registry. He says that charitable giving should be driven by genuineness and should never be out of a malicious motive. Martinez gives back to the community by supporting charity donations.

On his last thought, Gustavo Martinez shares on what has made him thrive. He says that Active listening, generosity and acknowledging people’s worth has made more productive as an entrepreneur. The second thing is getting the best team in terms of expertise and skills — the stronger the team, the stronger the business.

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