Interview with Gustavo Martinez Marketing and Advertising Consultant

Published / by soundproof

Gustavo Martinez is a well-known name in the marketing industry. He is an entrepreneur as well as a consultant who has worked in the advertising and marketing industry for more than 35 years. Martinez has held top titles in some of the world’s leading marketing and advertising firms.

He has served as the CEO of J. Walter Thompson WW, Regional President of Ogilvy, president of McCann Worldgroup and the Mather before his career rise, Martinez worked as a consultant for consulting firms such as Henkel and Price Waterhouse.

During his tenure, Martinez lead his team into creating some of the most popular ads in history. He is a sought after consultant. A lot of marketing and advertising professionals seek for his marketing counsel and views.

Gustavo Martinez observes a daily program. He wakes up at 7:00 Am, shares breakfast with his family, checking the mails, goes through business-related news before heading to the office at around 9 a.m. he works to about 7 and 9 p.m. this has led to people referring him as a workaholic.

Martinez acknowledges that he’s not always the man behind creative ideas. He gives credit to his marketing and creative teams. Their diversity and experience help them to put up some of the most fabulous ideas. To keep them motivated, he identifies their ability and talents and assigns them projects in which they are the most likely to be productive. Read more: Gustavo Martinez | Wikipedia  and Gustavo Martinez | Crunchbase

Generosity is one of the things that he would recommend to other entrepreneurs. He terms it as a very integral part of being a successful entrepreneur and leading an excellent business. Deliver what you promise to your clients and also take time to listen and be involved in other people’s ideas. Be open and welcoming to diverse views. This will help you grow.

If he could go back in time, he would advise his younger self to slow down and be more patient. Instead of spending time rushing from one idea to the other and doing everything by himself, he would take time to learn from different skilled and experienced people. These traits may boost a business’ growth.

Martinez values charity. His advice on charitable giving is directed to people who give charity and attach their names on the registry. He says that charitable giving should be driven by genuineness and should never be out of a malicious motive. Martinez gives back to the community by supporting charity donations.

On his last thought, Gustavo Martinez shares on what has made him thrive. He says that Active listening, generosity and acknowledging people’s worth has made more productive as an entrepreneur. The second thing is getting the best team in terms of expertise and skills — the stronger the team, the stronger the business.

Learn more about Gustavo Martinez:

Nicolas Krafft Lands a New Appointment at Pulp Riot

Published / by soundproof

The L’Oreal Paris company recently held its second fashion and beauty show. This show is usually conducted on a yearly basis. During the event, the season’s new and improved looks were displayed. This event was a perfect chance for the company to showcase its undisputable devotion in ensuring that both fashion and beauty are more and easily accessible to customers. This annual event was freely open to anyone who had the desire to attend. In attendance, were also most of the highly recognized personalities in fashion and beauty.

Women’s beauty is said to be very much diverse, and therefore, this attribute was the main aspect during the L’Oréal’s beauty and fashion show. Some famous models, such as Louise Bourgoin and Eva Longoria, were in attendance. A lot of creativity and diversity was displayed during the event. The company’s world-wide Hair Artist and the makeup artist developed a total number of seventy makeup displays and new hair for the company’s customers. Various models, including Isabel Marant and Sonia, went ahead and graced the occasion by parading some current jewelry collections.

The passers-by were also not excluded from the event’s activities as they had a clear view of the many and very large screens that were set up during the event. Nicolas Krafft is one of L’Oréal’s former employees who spent a considerable length of time working for the company. He had the ability to effectively manage the wide range of products produced by L’Oréal, which is one of the most prominent cosmetics firms in the world. He worked so hard and therefore, produced excellent results for the company.

Nicolas Krafft originates from Switzerland. He studied at the University of St. Gallen where he pursued a degree in accounting and finance. He states that he has been a leader for a better part of his life. Nicolas Krafft currently holds the position of the International Overall Manager for yet another prominent brand by the name Pulp Riot. He terms his new job as an exciting opportunity for him. He also promises to work so hard in order to bring improvements.

Perry Mandera Is A Businessman From Chicago Who Loves To Make People’s Lives Better

Published / by soundproof

Perry Mandera is the founder and chief executive officer of The Custom Companies, Inc. He has been able to grow his business by taking strategic risks that have payed off very well. Perry Mandera knows it takes more than just hanging on and hoping for the best when it comes to growing a business. When focusing on taking the next step that is needed for growth, he tries to outdo his competition by taking chances that they don’t. He has also found that it is wise to invest in modern technology and other resources that allow his company to stay on top.


Perry has been serving customers in the transportation and logistics industries for a good portion of his life. Mandera served in the Marines when he was younger and learned a lot about the importance of transportation while there. When he first returned from his time of service, decided to enter his bid in to serve as the Republican Ward Committeeman for the 26th ward in Chicago. He won the election and ended up being the youngest person to ever serve in that position in the city of Chicago.


Perry Mandera has spent a lot of his life serving others through charitable work. While he has helped out many people, he focuses a lot of his efforts on helping children who are in need. Sometimes, his focus is on helping a child’s family to be able to afford the food, clothing, or whatever else they need. He has also sponsored younger sports teams who can’t afford to pay for uniforms or to be able to travel to compete (Facebook).


Perry Mandera also focuses on encouraging other people to partake in philanthropy. He always sends out a letter to the workers in his company every December to check in with them in case they know someone who needs help. It doesn’t matter if the person they know is a friend of theirs, a stranger, or someone in their family. He is focused on helping others in every manner. Once he receives responses from his employees, he does his best to offer the help they need. The world could use more people like Perry Mandera in it, and Chicago will be forever grateful for everything he has done.


Follow up on Perry´s philanthropic career at

Being Greg Blatt – A Man of Many Talents

Published / by soundproof

Greg Blatt – Humble Beginnings

Greg Blatt is synonymous with the field of matchmaking. Before holding the reins for matchmaking Blatt was a law associate at two prestigious law firms; Grubman Indursky & Schindler PC and Wachtell, Lipton, Rosen & Katz. Greg Blatt holds degrees from Colgate University and Columbia Law School. In addition to his work in the legal field, he also held a position as EVP for Martha Stewart Living Omnimedia for four years. During his time with MSLO he was the general counsel for MSLO’s business affairs.

His ambitions shifted when he became a part of a major media company named IAC (InterActiveCorp). He is a strong force behind IAC as their Executive Vice President for general counseling. He has held his position with IAC for over five years as their strategic planner for their operating businesses. From there on Greg Blatt´s has been a successful career on the online dating industry.

Greg Blatt’s Here and Now

Life is truly a match for him, after his tenure with the law firms and Martha Stewart’s production company, his career shifted towards the future of matchmaking. It was here at IAC that his career flourished. Starting with his work with, as Chief Executive Officer. is an online dating service that is represented in over 25 countries and is translated in over 8 languages. Because of his success with, Blatt was able to become CEO of Tinder.

As Chairman and CEO at IAC, Greg has truly been a part of the innovative changes made throughout the years in the online matchmaking field. With Tinder,,, and many more online matching sites; Blatt has etched his name in this field. As a leader at IAC, Greg Blatt has seen the company grow increasingly not only in the online matchmaking field, but also home services, video, apps, and publishing.


More information about Blatt´s career at

Isabel dos Santos and Essential Traits

Published / by soundproof

Isabel dos Santos is a dazzling woman who has without a doubt made her mark in the business scene. She’s achieved a lot in Africa, after all. She has the rare distinction of being the continent’s wealthiest lady. That explains why so many people consider her to be a source of genuine fascination. The businesswoman had a background that was invigorating and atypical as well. Her dad served as Angola’s President for many years. She had a close look at the African nation and its inner workings for a substantial part of her existence.


Isabel isn’t someone who finds work intimidating at all. That’s why she’s carved out such a niche in the business sector throughout the years. Isabel dos Santos is a woman in her forties who doesn’t ever tell herself that obstacles are an issue. She doesn’t ever give obstacles the ability to stop her from going after things in this world, either. She’s the dictionary definition of driven.


People all over Africa regularly link her to a business that’s named Unitel. Unitel is the continent’s biggest telecommunications option at the moment. Isabel dos Santos is Unitel´s chairwoman and she did so much to enhance the telecommunications pathway for people all around Angola. Unitel gave people in Angola access to a maximum of 50,000 career openings. This without a shadow of a doubt influenced the economy in a positive and lasting manner.


This woman has resided in many varied parts of the planet. Africa is familiar to her. It’s not the only place that is, however. She went to school in Kent in England. That’s the reason that the United Kingdom is a place that’s nowhere near bewildering to her. King’s College was a major part of her youth. That’s the school that gave her a lot of insight into electrical engineering (Chronicleweek).


Isabel dos Santos wants to make certain that women of all age groups are able to go after the things that matter to them. She has traits that enable her to take on all sorts of tasks that come her way. She has a personality that’s essentially tireless.


Find out more about Dos Santos´international speeches at

Steve Lesnard Talks About How To Market Products In The Digital Era

Published / by soundproof

Different companies offer a variety of products and services. Each firm has different target clients. The target consumers have different preferences, and they will always want to learn more about the benefits of the products that they are being offered by a certain company/service provider. In the past, corporations were utilizing traditional marketing techniques. At the moment, technology has brought about some digitization which has led to the presence of modern marketing techniques. Professionals such as Steve Lesnard have worked with different brands, and they have been able to learn more about marketing.

Experience is paramount when it comes to areas such as marketing. The experience that Steve Lesnard has garnered has allowed him to share some insight into how people can market their products and services in the digital era by using social mediums. Although some techniques have proven to be effective, they can fail to yield positive results if they are not utilized properly. The brands that succeed are the ones that focus on the needs of their target clients. When introducing a product to a potential client, it is good to highlight the clear benefits of the products or services being offered. The following principles by Steve Lesnard may act as a suitable guide that may help a company to succeed when it comes to marketing their products in the current digital world.

Understand The Importance Of Simplicity

When a company gets the storyline right, they can make sure that the product or service being offered is memorable among its target clients. The consumer is mainly focused on the benefits that will accrue from utilizing the product or service being offered. If the firm has been operational for many years, they might be producing more advanced products. For example, in the technology sector, technology evolves; this is a clear indicator the tech companies always strive to produce more advanced products that will be more pleasing to the consumers in terms of efficiency and more features depending on the product.

An example of a revered tech company is Apple. The company has been producing iPhones and MacBooks. In the past, people were eager to always listen to music while on the move. Apple realized that by unveiling the iPod, they could bring about portability. During the iPod campaign, the firm ensured that there was simplicity and the marketing technique they used was memorable.

Eric Lefkofsky As The Chief Executive Of Tempus

Published / by soundproof

Eric lefkofsky is one of the most successful entrepreneurs in the world of medical technology. Eric is the chief executive officer and founder of Tempus, which is a company that provides tech solution to the medical industry. Eric studied at the University of Michigan where he graduated with a degree and later joined the University of Michigan law school for his Juris doctor. Before founding Tempus, Eric Lefkofsky has worked with different companies like a light bank where he was a founding partner. Also, Eric is the chairman and co-founder of Groupon, Media Ocean, Inner Workings, Echo Global Logistics, among other companies. One of the things that are similar in all the companies Eric worked with is that they all focus on using organization and scale to address problems have been solved before traditionally.

Eric Lefkofsky is also an author as he is the writer of accelerated disruption: understanding the true speed of innovation. In this book, Eric talks about business development in this era of modern technology and the several crucial stages of starting up a business. Eric is proud of he has achieved and shares his knowledge in business with university students at the University of Chicago, DePaul University and the North Western University Kellogg School. Recently Eric, together with Tempus, managed to develop a platform is focused on finding data, analysing as well as organizing both clinical and molecular information or data.

Eric main goal of creating this platform is help cancer patients around the globe get the best treatment as doctors can easily follow-up the patients conditions with an organized data. Eric Lefkofsky is also a philanthropist who is focused on giving back to the community. Recently Eric came up with Lefkofsky foundation, which is enhancing people’s lives through culture, art, medicine, as well as education. Eric works together with his wife when it comes to charity work to ensure that he positively impacts more lives in the community. Eric Lefkofsky is very successful in life due to his commitment, hard work, and passion towards his career.

Diving Deeper Into True Beauty with Tim Ioannides

Published / by soundproof

In today’s world, we live in a country where beauty is everything. We see beauty expectations on magazine covers, TV commercials and in Hollywood. Some will take the bigger step and go under the knife for perfection. But have we ever considered the dangers of the unnatural things that these surgeries can put us at risk for? It’s almost as if some people just don’t care about the dangers of the unnatural damage and risks that these cosmetic surgeries can do to our bodies. Also, outside beauty trends can fluctuate, but good health is priceless.

I came across dermatologist Tim Ioannides. He worked aside in the cosmetic field. As I read his recent interview online, it is such a pleasure to see Tim shift gears. Tim is more interested in the concerns of skin cancers and skin diseases that are on the rise. As an entrepreneur, he took whatever means to find the steps to change the focus on the importance of good skin care habits. Even though he will make fewer funds, it is his passion to find a deeper alternative in the way of thinking about skin care.

Tim Ioannides, founder of Treasure Coast Dermatology, received his degree from the University of Miami School of Medicine. He also serves as Voluntary Associate Professor there. Tim is a member of many organizations, including the American Medical Association, the Florida Society of Dermatology and Dermatologic Surgery, the American Society for Mohs Surgery, the American Society for Dermatologic Surgery, and the American Academy of Dermatology.

Some may think outside beauty is important; however, having good health and good skin care habits will become beneficial to the longevity of our lives. Tim Ioannides proves how important good health is where true beauty lies.

To know more visit @:

Isabel dos Santos and Her Views on Constant Progress

Published / by soundproof

Isabel dos Santos is definitely not the sort of person to ever give up on something she sets her sights upon. In fact, if that something has the potential to change her life or her world in any way at all, even in the smallest of capacities, she will feel the need to chase that opportunity out until she can no further. In her life, this is the way she views things. She seems the world in terms of opportunity, and if there is opportunity somewhere, she will feel the need to see the end of it. After all, if she does not do this, she will ponder for the rest of her life what might have happened if she did.

View this post on Instagram

A educação é a base para o futuro de Angola. Como podemos garantir que vamos ter cidadãos conscientes, responsáveis e informados se não proporcionarmos hoje a educação às nossas crianças? Temos de procurar dar as mesmas oportunidades a todos os meninos e meninas de uma ponta à outra do país 🇦🇴 Levar educação mesmo aos locais mais remotos para no futuro termos um país unido no desenvolvimento. Eu acredito nas nossas crianças, nas camadas jovens, nas novas gerações 🤞🏾 #SharingbyIsabeldosSantos #crianças #jovens #futuroslíderes #educação #Angola Education is key to Angola’s future. How can we ensure that we will have conscientious, responsible and informed citizens if we do not provide education to our children today? We must seek to give the same opportunities to all the boys and girls from all over the country. To promote education even in the most isolated places so that in the future we will have a united and developed country 🇦🇴 I believe in our children, in our youth, the new generations 🤞🏾

A post shared by Isabel Dos Santos ( on

This idea is something that she was taught ever since she was a child. Seizing the day is an idea that has been present for a very long time, but for Isabel dos Santos, it is not just an idea. It is a daily lifestyle. If she is not considering the ramifications of her actions and how she could possibly develop a course of action to improve the state of the world, then she is working with her team to figure out how she can best satisfy the customers all around the world she is responsible for.

Isabel dos Santos lives on a basis of responsibility, not of obligation. She does not do all the work she does because she has to. In fact, the exact opposite is the case. She could quit any day she wants to, but she chooses not to. When you are sitting on billions of dollars, it is difficult to not slow down in your career. She, however, did not find so much difficulty in this pursuit. It just is not her nature to turn away from an opportunity to grow, and that is essentially what the course of her career comes down to. The way Isabel dos Santos is able to continually shape the state of African business is largely due to the fact that she will search for ages until she feels she can progress no further.

For details:

Academy of Art University Students and Endgame Work

Published / by soundproof

Avengers: Endgame has inevitably proven to be a box office hit. Grossing $156.7 million on its initial release day and completely bypassing the $2 billion mark within its first 11 days of release, Avengers: Endgame has official made history by landing itself as the second largest film in all of the history of media entertainment. Despite the movie’s extremely long run time, that did not deter fans from enjoying what is expected to be the final installment of the Avengers franchise. At least, as far as we currently know it to be.

There are those who have had the immense privilege of working alongside some of the greatest talents in the film industry on this huge project. A handful of them are graduated alumni from the Academy of Art University. These brilliant alumni students are Megan Dolman, Ioanna Mailli, Vanessa Cook, Scott Brisbane, Heriyanto Tio, Matt Smith, Anuj Anand, and Jan Philip Cramer. These special alumni have graduated from different areas of specific study at Academy of Art University, though their interests do fall under the very wide film industry related umbrella. Animators, digital painters, compositors, and otherwise, are included in this list of all star crew members.

Academy of Art University works its very best to foster some of the leading minds in most art industries that currently exist. The school itself is considered one of the largest and diverse schools, catering specifically to artistic fields, in all of the United States. Though the school’s efforts don’t stop there. AAU has its own basketball team, as well. This shows the pure variety that is appreciated at AAU, since recreational sports also holds an importance for a well fleshed out curriculum.

The school celebrates a unique hands-on approach to learning, in over 20 artistic fields. It holds an open door policy, which means that those who wish to attend AAU do not need to have any sort of demo reel or portfolio already put into place and ready to be shown, in order to receive acceptance into the program. Rather, AAU works with people from all stages of growth in their chosen fields and works with students to have the best chance at finding employment at studios of their choices after graduation.