ROC Nation Executive Desiree Perez: The Behind the Scenes Hip-Hip Industry Trump Card

Published / by soundproof / 1 Comment on ROC Nation Executive Desiree Perez: The Behind the Scenes Hip-Hip Industry Trump Card

While typically an industry dominated by men, some women like Desiree Perez cannot be left without a mention in the worldwide music and entertainment field.With Des Perez having spent over 22 years within the music industry, she most notably affiliated with being part of the Hova Circle of Influence. Jay-Z and his rise from MC to a business icon would not have been anywhere near as smooth with the help of Des Perez. She has a true talent in ensure profits margins are high and talent is treated like royalty.

Jay-Z considers Des Perez to be his trump card. She is a confidant in nearly all important and stressful negotiations. She has only added profitability to the many entities and corporations affiliated with Jay-Z. However, Des Perez also is known for attracting powerful female icons as well. She is known negotiating a $25 million dollar deal with Samsung for one of Rihanna’s tours. But even this was a small deal for Desiree Perez. 2008 Desiree Perez locked in a deal for Roc Nation with Live Nation for $150 million dollars.

As COO of Roc Nation, Des Perez has helped transform the business to incorporate many different services. These include all form of music management and creation, publications, marketing, concert and tour creation, and collaborations with tech and fashion experts. Many in the industry respect the work of Desiree Perez. This respect comes from a place of understanding and appreciation for those willing to put in the effort it takes to be successful in this industry. Artists perform and have millions of people following them on social media platforms. And while Desiree Perez may not run the stage, hype the crowd, or receive the praise she deserves. The numbers and respect are enough for her to sleep peacefully at night.

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