American Addiction Centers, also known as AAC, is a specialized treatment group for people dealing with addiction.
The company has hubs located throughout the United States. Although AAC is just under ten years old, their services and support has helped an abundance of individuals. With addiction being such a tough battle to fight, it is important that people can find services such as AAC.
Technology is ever-advancing and most people find treatment centers on the internet; or by search ads. Recently, AAC filed a suit against the National Association Of Addiction Treatment Providers. The basis of the claim is that NAATP illustrated defamatory practices towards AAC. Read more: American Addiction Centers | Crunchbase and American Addiction Center Reviews | Glassdoor
According to the lawsuit, NAATP made an attempt to exclude American Addiction Centers from Googles search ads. AAC states that this was done by NAATP misrepresenting AAC’s morale to the search engine organization.
Once this happened, American Addiction Centers was immediately blocked from advertising on Google. This included all four of their websites.
Google created LegitScript in an effort to remove unethical companies from their search engines. It would seem good practice to remove companies that show deceptive marketing tactics. However, this does not appear to be the case with AAC. When the NAATP approached Google about AAC being unethical, Google denied them LegalScript certification.
Addiction is a tough disease to endure. It affects the person who is using, as well as loved ones. For this reason, it is vitally important that those who need treatment can easily access it.
Since being denied ad certification from google, AAC has seen a decline in new patients; and website traffic. American Addiction Centers has a vision to help others; and they hope to resolve the suit soon.
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