Fabletics has quickly grown to be one of the most successful online fashion retailers in the industry. There are a lot of factors that add to the success of the company. Among the factors is the type of products that it offers. Fabletics dives in where there is a gap in the market in order to provide things for people that can’t be found anywhere else. In this case, what is being provided to the customer is unique fashion in the athletic category. Where a lot of sports stores and active clothing sections offer the same thing from store to store, Fabletics dares to change it up.
Read more: @Fabletics
Fabletics offers more than just unique products. It has also made use of tools that analyze which products are selling the most. That way, it has a better idea about what products customers want. Then they provide the products for the customer. They do this through a unique e-commerce subscription model that not only offers people the chance to pick out the items that they want, but also saves them money by sending them items for free every month based on the products they buy. This encourages customers to do more shopping with the company. Their approach has given them more than 1 million subscribers.
This is a really lucrative move on their part because there are a lot of advantages that come with buying clothes from physical stores. For one thing, people will have a greater opportunity to find out what items fit them the best. This way, they will be able to order the items of the right size online on Facebook as well as buy them in the store. This also allows them the opportunity to wear the clothes that they buy the day they buy it.
Learn more about Fabletics: https://www.youtube.com/user/Fabletics